diff --git a/src/main.rs b/src/main.rs
index 01d087d..1eeb0ee 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -424,23 +424,24 @@ fn example_game_default() -> Game {
     }
 }
 
-fn image_from_string(string: String) -> Image {
-    let string = string.replace("\n", "");
-    let pixels: Vec<&str> = string.split("").collect();
-    // the above seems to add an extra "" at the start and end of the vec, so strip them below
-    let pixels = &pixels[1..(pixels.len() - 1)];
-    let pixels: Vec<u8> = pixels.iter().map(|&pixel| {
-        pixel.parse::<u8>().unwrap()
-    }).collect();
+impl From<String> for Image {
+    #[inline]
+    fn from(string: String) -> Image {
+        let string = string.replace("\n", "");
+        let pixels: Vec<&str> = string.split("").collect();
+        // the above seems to add an extra "" at the start and end of the vec, so strip them below
+        let pixels = &pixels[1..(pixels.len() - 1)];
+        let pixels: Vec<u8> = pixels.iter().map(|&pixel| {
+            pixel.parse::<u8>().unwrap()
+        }).collect();
 
-    Image { pixels }
+        Image { pixels }
+    }
 }
 
 #[test]
 fn test_image_from_string() {
-    let output = image_from_string(
-        include_str!("../test/resources/image").to_string()
-    );
+    let output = Image::from(include_str!("../test/resources/image").to_string());
 
     let expected = Image {
         pixels: vec![
@@ -532,7 +533,7 @@ fn tile_from_string(string: String) -> Tile {
     let animation_frames = lines[1..].join("");
     let animation_frames: Vec<&str> = animation_frames.split("\n>\n").collect();
     let animation_frames: Vec<Image> = animation_frames.iter().map(|&frame| {
-        image_from_string(frame.to_string())
+        Image::from(frame.to_string())
     }).collect();
 
     Tile {id, name, wall, animation_frames}
@@ -751,7 +752,7 @@ fn avatar_from_string(string: String) -> Avatar {
     let animation_frames: String = lines.join("\n");
     let animation_frames: Vec<&str> = animation_frames.split("\n>\n").collect();
     let animation_frames: Vec<Image> = animation_frames.iter().map(|&frame| {
-        image_from_string(frame.to_string())
+        Image::from(frame.to_string())
     }).collect();
 
     Avatar { animation_frames, room, position }
@@ -816,7 +817,7 @@ fn sprite_from_string(string: String) -> Sprite {
     let animation_frames = lines[1..].join("");
     let animation_frames: Vec<&str> = animation_frames.split("\n>\n").collect();
     let animation_frames: Vec<Image> = animation_frames.iter().map(|&frame| {
-        image_from_string(frame.to_string())
+        Image::from(frame.to_string())
     }).collect();
 
     Sprite { id, name, animation_frames, dialogue, room, position }
@@ -876,7 +877,7 @@ fn item_from_string(string: String) -> Item {
     let animation_frames = lines[1..].join("");
     let animation_frames: Vec<&str> = animation_frames.split("\n>\n").collect();
     let animation_frames: Vec<Image> = animation_frames.iter().map(|&frame| {
-        image_from_string(frame.to_string())
+        Image::from(frame.to_string())
     }).collect();
     
     Item { id, name, animation_frames, dialogue }